Are .edu Links A Google Search Ranking Factor?

Are .edu Links A Google Search Ranking Factor?

Are .edu Links A Google Search Ranking Factor?

When building links for SEO, do those from .edu websites help your search rankings anymore than other links? Let's take a look.

Are .EDU Links a Ranking Signal in Google? | Edge of the Web

It is a pretty common misconception that .EDU backlinks give you more link juice versus a link from a .COM domain. Generally, .EDU websites have a higher DA and that’s why they are so valuable. Listen to our discussion with Corey Northcutt, CEO of Northcutt – a digital marketing agency in Chicago.

To listen to our full show:

This video is a segment from the 188th episode of Edge of the Web Radio with Erin Sparks (@erinsparks), Tom Brodbeck (@tbrodbeck), Sarah Stillinger (@sstillin), and Douglas Karr (@douglaskarr). To learn more about Edge of the Web Radio, visit our websites: and

Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana — but also works nationwide and globally. To learn more, visit our website at

How Google’s PageRank Algorithm Works

Google’s PageRank algorithm is one of the most important algorithms on the Internet. The algorithm attempts to rank pages according to their importance. But what does it mean for a web page to be “important”? In this video, we explore the “random surfer” model, which allows us to calculate a page’s PageRank by simulating a random surfer who browses the web one page at a time.

0:00 PageRank
1:39 Random Surfer Model
3:40 Damping Factor


Spanning Tree is a channel of animated educational videos covering topics in computer science and mathematics.

Brian Yu

How to Use Internal Links to Rank Higher in Google

In this video, you’ll learn how to use internal links to rank higher in Google.

Additional Link Building Resources

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ►

Content Hubs: Where SEO and Content Marketing Meet ►

Ahrefs Webmaster Tools (AWT) – Our Free SEO Tool ►

Link Building for Beginners: Complete Guide to Get Backlinks in 2020 ►

Link Building Tutorials (Step-By-Step) ►

Link Building Case Study (SEO Stats Post) ►

Internal links are simply links from one page to another on the same website. And they’re important for 3 main reasons.

► They help search engines like Google discover new pages so they can be added to their index.
► Internal links help pass PageRank around your site, effectively “powering” other pages.
► Internal links help search engines to better understand what a page is about. They do this by looking at anchor texts and the text that surrounds the link.

So, knowing these three things, here’s how you can boost your rankings with internal links.

The first way is to create a logical hierarchy in your site structure.

Think of site structure as a mindmap. At the top, you’d have your homepage. Then you’d probably have main topics that branch out from your homepage like your services page, your blog, and about page.

Then from these main topics, you have even more branches to other pages.

Structure helps search engines to understand the relationship between these pages, where branches are created using internal links.

And you can leverage this by using an internal linking strategy called content hubs.

We’ll show you how it works in this video.

The third way is to use the Link Opportunities report in Ahrefs’ Site Audit.

All you have to do is sign up for a FREE Ahrefs Webmaster Tools account, verify your site, and then you can run a free website audit. After your audit is complete, head on over to the Link Opportunities report.

This report shows you internal linking opportunities based on keywords your pages rank for.

Another method is to look at your site’s power pages.

Naturally, some pages will earn more links than others. So they have more so-called “authority” they can pass to other pages on your website.

You’ll learn how to leverage power pages to boost your rankings in this video.

Whichever method you decide to use, the most important thing to remember is that you don’t need to force internal links. So don’t link from irrelevant pages and don’t overdo it.


0:24 Why internal links are important
1:15 Create a hierarchy in your site structure
1:49 Create content hubs
2:49 Find internal linking opportunities

#internallinks #internallinking #linkbuilding

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How To Rank #1 on Google in 4 Minutes

In this video, I will share a simple tip that helps you put your site on top of google to get more free organic traffic to your website.

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