With the Core Web Vitals update almost upon us, it’s important to know the best way to audit, improve and monitor your site performance. In the latest DeepCrawl Deep Dive, we explore how the DeepCrawl platform can help you do just that.

Join DeepCrawl’s Senior Product Manager, Julia Hudson, Associate Director, Josh Sciortino, and host Dave Brown on Thursday 27th May at 4pm GMT/11am EST as they discuss the impact of June’s Page Experience update, and how DeepCrawl can set you on the road to Core Web Vitals success.

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For full transcript http://bit.ly/WWCrawlBudget
Hello. Welcome to another episode of Weekly Wisdom. Today I would like to talk about crawl budget, as it is going to be understood in 2020 and beyond. Crawl budget is something that has changed over the last year. Basically, there are quite a lot of new factors affecting it and quite a lot of changes with how Google is crawling, rendering, and indexing our content. I will go through all of the things affecting the crawl budget that I could come up with. I am going to try to go through as many things as possible, definitely touching on the most important ones within the next 10 to 15 minutes.

Organized Website Structure
Let’s start with the most important thing that is actually a classic, something that didn’t change for the last few years, and it is an organized website structure. It has quite a lot of different metrics within that statement. Let’s go through them one by one:

Original content, no duplicates — this means no duplicate content, no near-duplicates, no soft 404’s. These are the key things basically, and key offenders for most of the crawler budget and index bloat issues.

Index bloat contains everything that is not valuable, not searchable. If you have any pages that people wouldn’t search for or that don’t have any kind of traffic flow, or they don’t correspond to any queries or user intent, then I wouldn’t have them indexed in Google.

Everything that directly affects crawling your website: internal redirects, internal 404s, server problems, 500 code problems such as timeouts, and so on.

Information Architecture
The most important part, but not as technical as the previous section, would be information architecture. It covers everything that goes with how your website is structured and how logically it is built. Information architecture affects how both users and Google can look into your website structure and understand what to rank and how to index your content properly.

This has everything to do with indexing strategy. For example, you could have an eCommerce store and quite a lot of different pages and faceted navigation with different filters. You would not want to index pages with a filter from $102 to $104 for a certain product. The whole indexing strategy for an eCommerce store has to be in place to make sure that Google’s crawling and indexing are as efficient as possible.

Internal Cannibalization
If you have a lot of similar products or a lot of content pieces that are somehow similar to each other, you need to differentiate them, so Google clearly knows which of those pages is the most important for a given query. As the oldest rule in Google says, if you have two pages competing for the same query within your structure, neither of thee two is going to win. Most likely, your competitor is going to steal quite a lot of that traffic.

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Crawl budget in SEO is such a vital concept that often gets overlooked. In SEO, the crawl budget is so important that if you have not optimized it correctly all your dreams of getting organic traffic through search engines can be ruined.
But don’t you worry, in this video, I’ll be explaining exactly what is crawl budget meaning and how you can do effective crawl budget optimization for your website.

Recommended videos,
What is Crawlability and Indexability in SEO, https://www.youtube.com/watch?v=Tj14anc1Jtg

What is Search Intent in SEO (With Examples), https://www.youtube.com/watch?v=N_QZ3QW-_9I

What is Schema Markup in SEO, https://www.youtube.com/watch?v=MeZ9SBrJ7dg

What are Google’s Core Web Vitals, https://youtu.be/u7_lFuN4IOs

Tools I recommend for SEO,
1. SEMrush, http://bit.ly/semrush-dis
2. Serpstat, https://bit.ly/serp-dis

After watching this video, you’ll be able to answer,
– What is crawl budget in SEO
– How to optimize crawl budget
– How to know your crawl stats
– How to do crawl budget optimization
– Why crawl budget matters in SEO
– How to speed up indexing

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#WhiteboardMarketing #CrawlBudget #SEO #Index #Crawl #CrawlBudgetOptimization

Daniel Waisberg comes back for a special episode of Google Search Console Training. He provides a short introduction to how Google crawls pages, and defines terms such as crawl rate, crawl demand, and crawl budget. Then he dives into the new Crawl Stats report in Search Console which provides data on crawl requests, average response time, and more.

Search Console Crawl Stats report → http://goo.gle/3aLcUOa
What Crawl Budget Means for Googlebot → http://goo.gle/3shjGAR
Change crawl rate limit using Search Console → http://goo.gle/3sdjhiQ
How crawling works → http://goo.gle/3uo22NN
Watch more Search Console Training videos → https://goo.gle/sct

Share your feedback on Twitter → https://twitter.com/googlesearchc
Subscribe to the Webmasters Channel → https://goo.gle/searchcentral

#SearchConsole #seo