Is Domain Name a Google Ranking Factor?
Will an exact match domain help your site perform better in Google Search? See whether domain name is a ranking factor.
Why You Shouldn’t Use Exact Match Domains (Don’t Make This SEO Mistake)
Whenever you Google terms like hotels, you may end up seeing sites like hotels.com at the top. And this may make you think that, “Hey, I need to go out there “and spend a ton of money to buy one of these “exact match domains where the exact keyword “that I want to rank for is the domain name.”
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Well, hotels.com is a little bit of an anomaly and most of us, including me, we can’t replicate that because we just don’t have enough money. If you go to hotels.com, you’ll quickly see it’s a very large corporation. They run tons and tons of caveats. They’re owned by Expedia Group, which is a multi-billion dollar publicly traded company.
So, yes, hotels.com is able to rank really well because they have the exact match domain name, but they’ve also created a brand around hotels.com. And here’s what I mean by this. If you Google for most generic terms like nurse, you’ll find that nurse.com isn’t ranking number one, it’s actually ranking number three.
You have Nursing World that’s number one, then Wikipedia, then you have nurse.com, and then Medical News Today, and the list goes on and on. What you’ll end up seeing is if someone’s Googling your domain or the keyword, which is the exact match of your domain, and you don’t get a lot of clicks, it actually can hurt your rankings.
Here’s what I mean by that. If you go look at my analytics here for neilpatel.com, I’m getting roughly 4.43 million clicks from Google in the last 28 days. One of my most popular keywords is Ubersuggest. Another one is Neil Patel. When people are Googling Ubersuggest, 81% of people are actually clicking on my website. So when people Google for terms like Ubersuggest, you’ll see I have the indented listing and then they’ll click on my listing.
But what most people don’t realize is if a lot of people skip this listing here and they went to number two or number three, what would that tell Google? It would tell Google that, “Hey, this neilpatel.com website “isn’t as relevant towards this keyword. “A lot of people are skipping over it “because they don’t like it. “They don’t want to click on it.”
So if everyone skipped over my listing, and they’re not, because as you can see here, I’m at 81%, but hypothetically imagine if everyone skipped it, it would tell Google, “Hey, this site shouldn’t rank at the top. “People don’t like it as much.” So then they’ll start pushing up the other sites higher and higher up, which can hurt your rankings.
Now, the point of me breaking this down to you and telling you this is most people are like, “I want a generic domain.” Well, unless you have the ad budgets of the Expedia’s or the hotels.com, it doesn’t work that well because you’ll end up being in the same position as nurse.com.
And if a lot of people are Googling your domain name but they’re not clicking on your listing, let’s say if only 20% of people actually clicked on your listing instead of that 70, 80%, what you’ll find is your rankings for all your other pages won’t do as well, because it’s telling Google, “Hey, this site doesn’t have strong brand loyalty. “People don’t love this brand.”
If you have a strong brand like a Nike, you’ll start ranking better for all the other terms out there like shoes and apparel and stuff like that. Just like with me on neilpatel.com, I rank for terms like SEO. You know, I may not be number one for every term, but I’m still at the top. So I’m here number four. And I also rank, or number five, Moz, Moz, Search Engine Land, Google, than me. And I also rank for many other terms, like if I go type in online marketing, you know, I’m number two.
And the reason I’m ranking for a lot of these terms is because I have strong click-through rate for many of my other pages. But if your brand, like your brand, my brand is Neil Patel and Ubersuggest, because I have a app called Ubersuggest, and my name is Neil Patel.
If people aren’t clicking through when they’re searching my brand, it tells Google that I have low brand loyalty, which hurts my rankings on my overall website.
So if you’re going to pick a domain name, don’t pick a exact match domain name.
It’s fine to have your keyword in the domain, but you don’t want your domain name to be a quote-unquote, “Generic keyword,” because it can hurt your overall rankings.
00:00 – Introduction
00:31 – Google Domain
01:55 – Google Search Console – Analytics
03:11 – Generic Domain
04:22 – Reason Why I´m ranking on a lot of terms
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Keywords in Domain Name as Google Ranking Factor – SEO
In this episode I’m going to talk to you about how important the Keyword in a Domain Name is as a Google Ranking Factor for SEO.
Google has over 200 ranking factors which some are known and others are speculated about.
In this series of videos dedicated to Search Engine Optimization and Google Ranking Factors, I will share with you the facts and myths of Google’s Ranking Factors.
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Are Subdomains a Google Ranking Factor – SEO
In this episode we are going to talk about Subdomains and if it’s a Google Ranking Factor for you to focus on, in your SEO efforts.
In this series, we are covering the over 200 known and speculated Google Ranking Factors and their impact on your website’s SEO aka Search Engine Optimization efforts.
Don’t forget to Subscribe and follow us @
Google Ranking Factors: Which Ones are Most Important?
In this video, you’ll learn the most important Google ranking factors so you can stay focused on the things that matter most.
Additional SEO Resources
7 Attributes of High Quality Backlinks ► https://www.youtube.com/watch?v=E3mDlVutW_o
Republishing Content: How to Update Blog Posts For More Organic Traffic ► https://www.youtube.com/watch?v=9HWna4hK47c
How to Speed Up Your WordPress Website in 2020 (Simple Guide) ► https://www.youtube.com/watch?v=BrY6a-lsLp8
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ
SEO Checklist: How to Get More Organic Traffic (Step-by-Step) ► https://www.youtube.com/watch?v=taU9P98zfjk
On Page SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo
Link Building Tutorials (Step-By-Step) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m
Google uses hundreds of ranking signals and tweaks their algorithm around 500-600 times per year. And many of these ranking factors can’t even be looked at independently.
It’s not to say that they’re unimportant, but an average person doing SEO for their site doesn’t need to worry about 200+ ranking factors.
So, here are the most important ranking factors.
The first important ranking factor are quality backlinks.
Backlinks form the basis of PageRank, which is the foundation of Google’s ranking algorithm. But not all links are created equal. There are a lot of factors that contribute to a backlinks ability to push a page higher in the SERPs.
What factors are those? Watch the video to find out.
The next ranking signal is freshness.
Freshness is a query dependent ranking factor, meaning it’s more important for some queries than others.
What do you do for queries that require freshness? You’ll learn more about it in the video.
The next ranking factor is search intent.
While backlinks are arguably the most important ranking factor, search intent is likely the most overlooked.
You’ll learn more about what search intent is and how to figure it out in the video.
The next ranking factor is topical authority of the website.
Google wants to rank pages from authoritative sources and this goes way beyond backlinks.
How do we know this? You’ll learn more about it in the video.
The next ranking factor is content depth.
Depth is about hitting the talking points of a topic that searchers want and expect to see. You’ll learn more about how to make sure your content has depth in this tutorial.
The next ranking factor is PageSpeed.
PageSpeed has been a known ranking factor since 2010. And while a lot of people obsess over improving their site speed by fractions of a second, from an SEO perspective, it doesn’t really matter much for most sites.
In fact, Google said: “the speed update will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries.”
Bottomline: improve your pagespeed so it’s not super slow. You don’t want people to bounce because your page wouldn’t load.
The next ranking factor is to ensure your site uses the HTTPS protocol.
In 2014, Google announced HTTPS as a very lightweight signal affecting fewer than 1% of global queries.
The final ranking factor is user experience signals.
Google wants to rank content that offers visitors a positive experience. Because if people are finding good results from their search engine, then they’ll keep using it.
So the absolute basics would be to try and keep visitors on your site for as long as possible without any kind of trickery.
How do you do this? You’ll learn some tips in the video.
Ranking in Google is rarely about the latest tips, algorithm updates, or buzzwords. It’s about putting in the work to create content that searchers are looking for, providing a great user experience, and proving to Google that it’s the best result for a query.
0:32 Quality backlinks
2:07 Search intent
3:26 Topical authority of the website
4:54 Content depth
6:43 Page speed
7:36 Use of the HTTPS protocol
8:03 User experience signals
#googlerankingfactors #google #seo
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